Summer Vacation Reading Recommendations for School Marketers

I don’t know about you, but I often feel there are so many great books out there and not enough time to read them all. Luckily, summer vacation is a time when we can all (try to) catch up on our long reading lists and check out titles our friends and colleagues have recommended.

Whether racing through a novel, reading for inspiration, or expanding our thoughts about marketing, I thought it might be fun to find out what everyone in our Facebook Group was reading and share it here on the blog.

Here’s a list of what our school marketing colleagues summer vacation reading:

The Power of Moments by Dan and Chip Heath

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[Recommended by Trevor Waddington]

“Great for admission people trying to create a memorable experience for prospective students and families.”

How to Win Friends and Influence People by Dale Carnegie

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[Recommended by Katie Tuck]

“A classic that I'm just now getting around to reading. Halfway through, and it's been a game changer!”

Leaderbox by Michael Hyatt

[Recommended by Alex Podchaski]

“I subscribe to Leaderbox from Michael Hyatt. I am a few months behind, but it has given me a lot to think about.”

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Hanson

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[Recommended by John LaPerch]

“Sorry for the profane title but it really is a great book. It's less cynical than the title implies. It's more about the fact that we only have so much f's to give…make them count. Highly recommended. I finished it in 2 hours.”

iGen by Jean Twenge

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[Recommended by Gretchen B Lurie]

“She spoke at our school this spring – fascinating.”

Waking up White

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[Recommended by Susie Martin Davis]

“A school-wide faculty/staff read.”

Don't Put Me In, Coach by Mark Titus

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[Recommended by Tim McDonough]

The Hate U Give by Angie Thomas

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[Recommended by Molly Petrilli]

“Can't wait to get back home so I can keep reading it!”

The Lying Game by Ruth Ware

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[Recommended by Alaina Pitt]

“Lots of beach reading right now!”

What Schools Could Be by Ted Dintersmith

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[Recommended by Candi Wagler Schmieder]

At What Cost? Defending Adolescent Development in Fiercely Competitive Schools by David Gleason

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[Recommended by Adriana Hauser]

Moving the Rock: Seven Levers WE Can Press to Transform Education

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[Recommended by Adam Housley]

“This book is about the impact deeper learning can/should/will have on education and the levers we need to push to make it happen.”

The Social Leadership Handbook by Julian Stodd

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[Recommended by Sally Parker]

The Power of Habits by Charles Duhigg

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[Recommended by Phill Higginson]

“This book has forced me to think a lot about creating giving habits – what is the meaningful reward? How do we share the value add reward to create the reenrollment reward?”

When by Daniel Pink

[Recommended by Brian Kaplan]

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Thinking, Fast and Slow by Daniel Khaneman

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[Recommended by Susan Fiedler Newman]

Content Chemistry by Andy Crestodina

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[Recommended by Laura Berne Korotkin]

“I’ve been taking a break from non-fiction and just finished my little sister’s fourth romance novel – Promise Me Always. Not usually my genre and it’s weird reading a romance novel from your youngest sister but it was a nice break. My next read though is Content Chemistry by Andy Crestodina and then maybe a book by former Disney exec Lee Cockerel.”

Enough As She Is by Rachel Simmons

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[Recommended by Risa Engel]

The Importance of Being Little by Erika Christakis

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[Recommended by Deborah Howell Schultz

“My dear friend Erika Christakis wrote The Importance of Being Little and I am finally finishing it!”

Lilac Girls

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[Recommended by Kathleen McCormack Steinman]

“Lilac Girls – can't put it down. On a big WWII reading theme lately – All the Light You Cannot See (absolutely amazing book), Nightingale and now Lilac Girls. Highly recommend all three.”

The Four Tendencies by Gretchen Rubin

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[Recommended by Kim Dong]

“Great insight into myself, coworkers, as well as student body.”

Youtility: Why Smart Marketing Is About Help Not Hype

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[Recommended by Me (Brendan Schneider)]

“Jay Baer is one of the most knowledgeable experts currently in the field of social media and content marketing. I highly recommend this book for anyone that is interested in understanding the power of real-time marketing and apps.”

What book are you reading right now? Please share with the school marketing community in the comments below!