“It is our choices, that show what we truly are, far more than our abilities.”
~J.K. Rowling
Required Reading
BREAKING: Facebook Is Getting a Major Redesign—Here's What It Looks Like
Today, Facebook unveiled a total redesign of the Facebook experience—and we gotta say, it looks pretty awesome!
The announcement happened at the company's annual F8 conference. During the event's opening talk, Facebook CEO Mark Zuckerberg unveiled the new design and discussed the reasoning behind it.
Essentially, Facebook users have changed how they use Facebook over the past few years. Instead of posting publicly, more and more users are turning to groups and other more private ways of sharing content on the network.
How An Email Lead Nurturing Campaign Can Help Your School
Wondering if email marketing is still a relevant activity for your school to engage in? Especially at a time when inbound marketing has opened up more profitable and effective ways of getting enrollments, can it still prove to be beneficial?
The answer is yes, email marketing, the strategy of sending emails to your prospects, current parents, and subscribers, is still a powerful marketing tool. Emails can enable you to gather leads, convert prospects into enrollments, and turn your parents and students into loyal school community members.
How to Outrank Big Companies When You Have No SEO Budget
There’s a formula to SEO and as long as you follow it, you’ll get rankings.
So, what’s this formula?
Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks.
Sounds simple, right?
Well, the formula isn’t too complicated, but it does require hard work and patience.
Suggested Listening
How to Stand Out with Facebook Video Ads – Andrew Hubbard
Video advertising is becoming the dominant force in the digital marketing space. Mobile is king, and attention spans are dwindling, so you need to be able to connect with your audience through visual content, and nurture relationships that way, all within the span of about 2.8 seconds.
Digital marketers look to Andrew Hubbard when they are trying to understand just how important video is as a driver of online content since many platforms – such as Instagram and Facebook – are shifting their algorithms to give video ads more clout as they seem to be the ones attracting the most engagement. And that doesn’t look to be slowing down anytime soon.
Heard in the Facebook Group
QUESTION: I am looking for samples of school constituent surveys. We have one that we have used in the past (I would categorize it as a “general satisfaction” survey) but am interested in searching out best practices, and seeing what other private schools inquire about. Parent, Alumni, Student…I'd love to see anything you are willing to share. Also if you have a survey tool you love, I'd love to hear about that as well. Thanks so much in advance!
